If you ask many businesses about their websites, a typical response will be a roll of the eyes and an expression of the frustration they feel from trying to get results online. In New Zealand, many businesses now have websites, yet few know how to actually get new business or develop existing client relationships. They probably haven’t even considered any kind of proactive online marketing strategy.The first mistake business owners make is the assumption that they can get a website designed and built, and the sales will start rolling in. That’s just like getting some business cards printed, putting them on your desk and hoping for the best. People might chance upon your website, just like they might walk into your office and see the cards on your desk, but it isn’t going to result in an ongoing flurry of sales. In truth, getting over this false assumption may be enough to get the ball rolling for most businesses, as in most sectors there are very few companies that are doing their online marketing well.There is a huge opportunity now for business online. By taking notice from experts, a business can quickly move from an online non performer to accepting regular sales from their site. The difference is usually in getting help from a good online marketing consulting company, with an expert who knows exactly what is needed to get results. Unlike traditional marketing, most of the skills involved with putting together an effective online marketing strategy are generic, they apply to every type of business on the Internet – we just need to select the right strategy for your sector. That’s not to say the consultant will not need to understand your company and its objectives, but it does mean you can choose an internet marketing company based on their results regardless of their previous clients markets.So what can you expect from having an online marketing strategy? First and foremost you should expect a focus on results. Any online marketing strategy that you implement must at the very least expect to pay for itself in a reasonable period of time. This will allow you to focus on the long term, as sustainable marketing and sales is what you should be looking to achieve. The most common process involved in improving a websites performance is search engine optimisation, enhancing the visibility of your site on Google, Yahoo and Bing. This can be quite a time consuming process, so if you can afford to do so, it is often wise to let the experts handle this for you.Other simple improvements to your online marketing strategy might include putting your website address in the signature of all emails you send. Similarly offline tips may help online performance such as listing your web address in your local offline directory. It is often a sum effect of many small changes that give the greatest results, and the good news is most of these changes will not take long to implement.In summary, any good online marketing consulting company will be worth their fee many times over if they deliver the results they promise. Don’t be afraid to ask them to explain everything in simple, jargon free sentences, and keep asking questions until you understand the answers. Remember that you are trying to forge a long lasting partnership for the benefit of your business, and before long your online marketing strategy will be an integral part of your company!
Online marketing is becoming quite complex with the kind of online marketing avenues & marketing opportunities getting inducted every day. The scenario has come in such a way that online marketing is becoming a must for every business houses, as their target audience is more inclined to online sourcing patterns. Every business house plans their expenses & allocates their funds for a year or quarter. The review & revision of budgets happens quarterly or even certain organization follows monthly analysis plan. But if you really analyses the online marketing budgeting – it’s a long term investment & can’t provide you measuring methods by which you can substantiate your outflows.Why Online Marketing Budget becomes uncontrollable?1. Search Engine Marketing – the approach is bidding model – you can’t be sure about then prevailing rates as the nature of avenues is dynamic2. Business Catalogs & Portal Membership – majority of the b2b marketing plans or packages offered are annual package & mostly onetime payment.3. Organic SEO – the results & visibility is directly in relation with search engine parameters which get updated as on when a new release happens from search engine provider’s end. The change in parameters or weightage of factors can cost you badly & may require additional spicing up.4. Social Media Marketing – Aggressive social media marketing involves brand endorsing, community management & contest management. The budgeting becomes more or less situational due to the dependability factors & cost or marketing mix.5. Link Building – Quality links are sold at quality prices & there is no standard pricing norms. Today being the portal owner, I can decide on my pricing norms & when you want to do business with me, you need to abide to my pricing plans.6. Other Avenues – like the leading platforms the other avenues like article submission portals, Press Release Submission portals all carry variable cost and the cost fluctuates as per the demand & portal business models.If so how to prepare the best online marketing budget?1. Analyze your audience – Lean about the buying behavior, sourcing pattern & venues of your target audience, the nukes and corners wherein you can generate a prospective budget.2. Read your competitors budget – Do an effective research on who are your competitors on online media, how are they spending on the online media, which are avenues they are spending & how you can rate their effort or results dice to avenue3. Plan your marketing – success of any implementation lies in its planning, segment your audience, select the apt online marketing venues, organize the timeframe, prioritize the timeslots, do a commercial feasibility study, conduct a expect ROI analysis, shortlist the mix, compute the objectives for each timeslot.4. Segment the priority list & secondary list – every plan should have a priority list of activities, avenues or action items. But it’s equally important to plan for a secondary list, so that at a given instance where your priority list is not delivered to expectation you won’t clutter for options or alternates.5. Derive your actions – Once the plan is ready you need set you action plan or implementation plan. The usual & successful pattern is to make multiple campaigns for specific objectives with specified time bounds. Compute the campaign dependability on direct & indirect factors to determine the variance percentage.6. Make it Monthly – Plan your overall marketing avenues, make the cost estimate for long term objectives, short-term objectives & then slice the campaign timeslot share into monthly quota keeping the variance percentage as buffer.7. Review at Pit stops – evaluate your campaign success, ROI & budget on the campaign closing date, if you find a failure threat don’t hesitate to revise the strategies. Avoid the non-performers & use the budget for alternates.8. Record, Analyze & Summarize – the golden principle record each any every activities right from the planning phase, analyze the campaigns at the defined time intervals & end dates, summarize your campaign performance with positives and negativesThe above method is clinically proven success mantra for online marketing. You can read this strategically approach when you evaluate any successful online marketing stories, the time slot may differ as per the product, industry & target audience – but the core aspects & method remains the same. All the best for a successful online marketing campaign which won’t eat your profits & reduce your average cost per acquiring customer.
Successful online marketing is a daily challenge due to the vast amount of competition across the internet and countless online businesses out there who are all competing for the limelight.More and more start-up businesses are folding under the pressure, but that’s largely down to their lack of organisation and lack of a comprehensive online marketing plan. It’s also down to their inability to analyse market trends, demographics and other factors in a detailed and comprehensive way.There are three elements to consider when it comes to assessing the above factors and successfully competing with the competition. These elements are the 3 W’s of successful online marketing, which are:Who?Find out exactly who visits your website. Use web analytics to establish who visits your site, who stays put and which pages people are mostly interested in. Who has spent the time to fill out your surveys or drop out of a purchase mid-stream? By finding out the answers to these questions, you will be able to see the difference between potential clients and those just dropping by to your site.What?What led these people to your website? Did the search engines bring them to you properly? Find out exactly what kind of products or services these visitors are searching for. This way, you will know which products or services you can improve upon to better suit your target market.What pages did they spend more time on? Which pages generated more income? In finding out all of this information, you will be able to improve the overall visitor experience and create a strategic online marketing plan that provides your clients with exactly what they are looking for.When?When did those visitors view your site? How long were they browsing for? This is an important question to ask if you wish to be truly successful, as it can help you to formulate effective online marketing promotions that are released at the exact time that your target audience are busy browsing the internet.How can these Factors Improve your Online Marketing Strategy?The three ‘W’s of successful online marketing detailed above will help you to establish which parts of your site need improvement and which parts of your site are doing well. You will also be able to determine how to adapt your web design to cater more specifically to your precise target market and influence their purchasing powers.